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[ad_1] We all know we’re supposed to “close,” but how? We’ve all been to a conference, a team meeting, read an article, or attended a webinar that told us that sales is all about engagement. But if you’re selling jewelry and have expanded to six distribution...

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Bonobos is a wildly popular men’s online shopping boutique that is changing the way people shop. They recently hit $100 million in revenue, after nine years of business. The model is pretty simple: several variations on popular clothing items like pants, dress shirts, and casual shirts. No matter what you’re looking for, Bonobos probably has it.

Simply put, Bonobos has come to define ecommerce with a guide shop sales model that seems to work—but are they missing out on some key sales? Let’s examine the pros and cons of their guide shop sales model.

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[ad_1] Analytics has become synonymous with data-driven marketing. But there is one important distinction within the realm of analytics that can accelerate your business growth by helping you better understand your customers. I’m talking about the difference between web analytics and customer data analytics. Web analytics...