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There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts.

But it's probably just a last ditch effort since, although there's much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed.

11 May, 2016

[ad_1] “No plan survives contact with the enemy” – Helmuth von Moltke Moltke, a German military strategist, was of course referring to battle plans, but the same is true with Google AdWords campaigns. The best planned ad campaign will not survive contact with your competitors… In other...

11 May, 2016

[ad_1] With the ever-growing list of social media sites available to start marketing on, it’s often difficult to choose which ones you want to actually prioritize. Facebook is almost always a given for brands to start with, and Instagram and Twitter are normally ranked high,...

11 May, 2016

[ad_1] Procrastination in the form of side projects I signed up for this assignment and then immediately gave it back. Because I want it to be excellent. I want everything I do to be good, but especially words that I have to put on paper. Where...

10 May, 2016
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Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.

Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.

10 May, 2016

[ad_1] When feel good marketing doesn’t feel good anymore Women’s issues have been a popular marketing tactic, with overall femvertising on the rise as a way to attract female consumers. With Mother’s Day having come and gone, the tear-inducing, heartstring tugging ads targeted specifically at motherhood...

10 May, 2016
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In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed.

Why are marketers getting so excited about Facebook Live? Because it's an awesome way for them to use the power of live video to communicate their brand stories and build authentic, intimate relationships with fans and followers. 

10 May, 2016

[ad_1] One of the biggest concerns in this new age of on-demand, customer-centered experiences is the cloud of Big Data to sift through. We know precisely how to collect it, but no one has yet really figured out how to act on it, much less...

09 May, 2016

[ad_1] You want buyers. Not subscribers.The trouble is, those big numbers are intoxicating. They’re seductive.Making big numbers, become even bigger numbers, feels great. But it looks even better.The press digs it. Bosses demand it. Underinformed clients eat it up. So you do more. Place a higher...

09 May, 2016