[ad_1] Straight outta Silicon Valley Silicon Valley is known for gender and ethnic diversity. It’s the place where ideas are shared and brought to life. The LGBT community is celebrated. There’s no shame in being different, unless you’re a political conservative. In California, especially the Bay...
You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.
For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.
[ad_1] When the word “analytics” comes up, most content owners immediately gravitate toward viewership counts. However, though views are important, they’re only part of the larger picture. Truly comprehensive analytics help content creators ensure the videos they produce are providing real ROI. Without proper analytics, businesses...
[ad_1] Look, there’s just no point in denying: Lead generation got hard. Bloody freaking hard. Not that it was ever easy, but you have to admit: The days of people signing up for any email list that caught their eye are long gone.Today, buyers have too much choice, too...
[ad_1] Wading through the remains after the Star Wars craze After Star Wars: Episode VII celebrated a record-breaking box office success, just about every company was looking for creative marketing strategies to piggyback onto the craze. Star Wars themed products including everything from pizza cutters to...
Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few.
Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising.
[ad_1] You know that customer retention is important for any company; even more so for SaaS. If you keep customers around, they keep paying you. Churn rate should be one of the most important metrics for any SaaS company. Though there are many ways to reduce...
[ad_1] Way back in the early days of computing, engineers ran smoke “tests” to make sure hardware was ready for further testing.It was a simple procedure. They just plugged in a single CPU board and turned on the power. If smoke came out of the...
[ad_1] Getting to the decision makers Targeting busy C-level executives can be a big marketing challenge. C-suite executives are the ones who open the doors, make the decisions and write the checks. And they are increasingly difficult to reach through conventional marketing channels. So, what’s the...
When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world.
As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure.
