The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There's a lot going on.
As a result, there are also a lot of opportunities for brands to join the conversation -- that is, if they can keep up.
[ad_1] To enhance user experience, most marketers try to talk to visitors in their own language and display perfectly tailored messages to them at the right time. But what is the perfect message? This is the tough part. For personalization to be effective, you need...
[ad_1] Fact: The web’s gone visual. And social media is at the forefront of the change.Even I, a professional writer, feel the need to drum up my graphic design skills if I want to stay in business.It’s just… I don’t have much talent (to put it mildly)....
[ad_1] For your eyes only I’d be hard pressed to think that someone, somewhere hasn’t had their credit card hacked. And always at the worst possible time. You know the drill: You discover a transaction that occurred in Istanbul and you don’t remember when you were...
With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.
But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.
With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.
But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.
[ad_1] A/B testing is useful. To a point. For you? Probably useless. Here’s why, and what you should do instead. When A/B Testing Doesn’t Make $en$e The lure of a single A/B test skyrocketing conversions 10% overnight is powerful. But it’s also mostly a myth. The problem? Most fail. Or at...
[ad_1] Back in April, I wrote about a test that Facebook was running that would change the text rule in ad images. For advertisers who have...
[ad_1] Before you get too deep in any experiment you’re running, take a step back and make sure your scope isn’t too narrow.We’ve been running an experiment with a fake product, a landing page, and some Facebook ads. Our goal was to bring people to...
[ad_1] Don’t step up to the big boys An Uber conspiracy? Ya think? I’m not going to take sides, but I can certainly see how the potential is there for one to occur. Forget about free enterprise. You piss off the Taxi Driver’s Union and you...
