Just ten years ago, we founded HubSpot and set out to make the world more inbound.
That meant transforming the way we market and sell to be more human, helpful, and empathetic. Before long, people from all corners of the globe started adopting this new way of doing business. The concept of inbound became a movement all its own.
[ad_1] The sticker or tattoo test Writing, like many other professions, can be highly competitive. Knowing when you have a good idea and knowing when you have a great idea, can often make all the difference in the world. In the case of writing, if your idea...
Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way.
With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase.
[ad_1] You need content, and you need it now Problem: you want to show off some pictures of your product or event, on your website or social media pages. You want a professional looking slideshow, but you can’t afford to pay someone to make it. Even...
A common mistake companies make in marketing efforts is positioning their company or product as the hero of the story. You may want to don the cape, drive the Batmobile, and kick the villain's butt (and who could blame you?), but most brands overlook the interests of customers when they focus on themselves.
[ad_1] Teacher teaches life lesson Last summer, I befriended someone who has since become one of my closest confidants. Over the last year of our friendship, he and I have had countless conversations on the topic of “pursuing your passion.” Now, he has been around the job...
Everyone gets stressed at work at one time or another.
And hey, sometimes, that can be a good thing. When you're under some pressure and your brain's working hard, it can make you more efficient and productive in the end -- and you may even find more satisfaction with your work when it is done.
[ad_1] Why are your customers leaving? Some SaaS companies have no clue. Yet, the solution is staring them right in the face. Customer research is an underutilized tool in discovering why users churn. Teams fail to analyze user activity, onboarding engagement, and the competition. Moreover, strive for retention....
[ad_1] Getting your Facebook campaigns working like a well-oiled machine is harder than quitting gummy bears for a month. Believe me; I know what I’m talking about.Unlike gummy bears, Facebook ads are highly unpredictable. Unless you’re an oracle, it’s impossible to forecast whether people will...
[ad_1] New threats mean brushing up on new protections Malware can be nasty for many reasons, the most obvious is that it can slow down your computer or make it vulnerable for other tools to infect your system. At its worst it’s nothing more than a heavy spam tool, but at...
