[ad_1] #TeamiPhone Since 2008, my smartphone tent has been firmly set in iPhone’s camp. In the eight years that we’ve been together, I’m still learning new things about the iPhone all of the time. Because of this, I love sharing this newfound knowledge with other iPhone users....

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No matter the industry, marketing professionals know that appealing to the “buyer” (donor, client, member) takes a whole lot more than a snazzy logo and nice website. Especially for nonprofits, one of the best ways to attract and engage audiences is with compelling stories.

[ad_1] Everything breaks at the worst times Have you ever been under deadline when something on your computer goes haywire? A virus, a malfunctioning email, nonresponsive programs, and anything else you can imagine is an absolute nightmare at the most inopportune times. What’s even worse, who...

[ad_1] The pain point of email marketing Just recently I sent a campaign to my site’s mailing list, and I spent over two hours tweaking, perfecting, and organizing. If you’ve ever done the same, then you already understand how much planning, design, and organization goes into...

[ad_1] Bonding, team bonding It’s no secret that the biggest strength of any team is synergy. The frustrating point about synergy? It can’t be forced and often takes time to develop. Think about when you first started at your job: while people may have been nice and...

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Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to buy. Yet, we as marketers often only focus on the 1% who are ready to buy.

[ad_1] Everybody wants loyalty, but not everybody is willing to do what it takes to get it. Many business owners forget that behind the computer screen is a real, living (and selfish) human being who thinks he or she deserves all the attention in the...