What’s better than acquiring a new customer?
If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI.
[ad_1] Landing pages are intended to be simple and straightforward – a single page designed to get a specific audience to take an action.Marketers use landing pages to get people to: Make a product purchase Opt-in to get a promotional product like an ebook or report Request more...
[ad_1] Many people make the mistake of applying the rules of brick-and-mortar business to digital sales. If you drive to Home Depot, you’re there to buy something. In the digital world, the customer journey isn’t that simple.Over 71% of customers will leave a digital checkout...
[ad_1] The joys of resume writing We’ve all struggled with the trials and tribulations of creating the perfect resume. And through my travels, I’ve really only heard negative things about resume development. “I hate formatting,” “What am I skilled at?” “There’s no way you could know me...
As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?
Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.
[ad_1] There are over 2,000 marketing technology companies today. Each one doing something a bit different, filling some unique yet critical need. That means on a daily basis, marketers might choose from 100 different software programs to fulfill relatively basic tasks. That inspired somebody, somewhere, to misappropriate the...
[ad_1] Want to up your Facebook game? Facebook Canvas is a great way to do it.Competition for user attention is stiff on Facebook, so brands needs to be using every tool in their arsenal to be standing out. Facebook Canvas is a type of interactive...
[ad_1] Getting in the game Electronics giant Samsung has announced that it will pledge $1.2 billion over the next four years towards startups and research about the Internet of Things (IoT). The investment will be split between Samsung’s own internal projects, and supporting the development of...
When's the last time you took a real vacation? Not just a long weekend, but a real vacation -- one with some serious rest and relaxation time?
If you're scratching your head, you're not alone. In fact, according to the U.S. Travel Association, workers typically fail to take even five vacation days a year.
[ad_1] When it comes to lead generation, quality matters over quantity. But by the same token, people don’t like being sold to and they resent the notion that they’re simply “numbers in a database somewhere”. With that in mind, Ascend2 conducted research on the most effective...
