[ad_1] What’s all this chatbot goodness? Chatbots are computer programs designed to talk to you as if it were human, and you’re probably already using them whether you know it or not. Some are even positing that chatbots will replace webpages. True or not, they’re increasingly...
Many blogs -- including this one -- end each post with a call-to-action that leads to a landing page.
But the question is ... are readers noticing your blog's CTAs?
The problem with static CTAs at the bottom of each blog post is that after a while, visitors learn to tune them out.
[ad_1] One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. They feel that the number...
[ad_1] Imagine…You’ve run a Facebook ad campaign for about three weeks and suddenly, a few things start to happen.First, you’ll see your cost-per-click go up. Next, you’ll notice that your ads’ frequency rate is up in the sky.So you log into your Facebook Ads Manager, and...
[ad_1] Close your eyes and picture a scientist When one conjures an image of “scientist” in their mind, they often picture someone in a white lab coat attempting some brilliant experiment. What may be a more accurate depiction is someone pouring over hours and hours...
Technically, your boss owns your professional time. That means it's perfectly within her rights to reprioritize what you're working on if she thinks doing so is the best thing for the team.
But even good bosses can have a hard time understanding what's being sacrificed when they assign new tasks and projects.
[ad_1] Every digital business wants to build a brand that attracts more customers, converts them, and turns people into brand advocates. Unfortunately, not all websites and apps persuade people to become customers, let alone brand advocates. That’s where the hot trends Conversion Rate Optimization (CRO)...
[ad_1] Over 300 million people spend time on Instagram every day. And for advertisers, this tap-happy space is a godsend.According to Selfstartr, 68% of Instagram users directly follow accounts for businesses and many directly engage with brands through comment.Customers that spend time on your Instagram...
