[ad_1] As a marketer, you are always looking to do more with less. You may get the sense that technology can help you do better and you’re right. Follow along as I explain exactly how you can harness this force without writing a single line...
[ad_1] Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed...
[ad_1] Oh wow, perfect. Your Facebook ad report shows that in July, you’ve had 140 new leads signing up for your service via an ad campaign.But wait…Oh, Google Analytics is telling you a different story, implying that you’ve only got 78 leads from that Facebook campaign. That’s...
[ad_1] You get a tablet! And you get a tablet! Just a few short years ago, it seemed like tablets were the technology to hop aboard a bandwagon with. Combining the best of smartphone and computer technology, tablets quickly became a hot commodity. However, the fad seems...
I'll never forget one of my first job interviews out of college.
I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I'd written "Relevant coursework: Statistics" in the education section of my resume in an effort to draw a connection.
[ad_1] When it comes to better understanding your customers, you likely leverage every possible resource from personas to mapping the customer experience journey. For marketers, big data is a boon – it’s a gold mine of information that, to be sure, requires a bit of...
[ad_1] Recent changes to Facebook’s Newsfeed algorithm have many small businesses sweating. Friends and family are being prioritized while Page posts get buried deeper and deeper in the feed.But the eternal rule of Facebook hasn’t changed—if you can post great, shareable content, you will succeed on...
