Austin vs. Silicon Valley: Why is only one of the two terrified of the tech downturn?
[ad_1] Apparently the Valley is secretly in fear There’s been a bit of a downturn in tech this year, and my Silicon Valley friends are constantly asking how things are so they can compare notes. Fellow media organizations are reaching out to ask how Austin is...
31 July, 2016
How to Deliver Negative Feedback & Why It Matters [Infographic]
[ad_1]Most managers dread giving negative feedback almost as much as employees dread hearing it. It's uncomfortable to tell someone they're not performing well at something.
But the truth is, your employees want to learn and grow -- and they'll only learn and grow when the work and skills that need improvement are given some course correction.
31 July, 2016
How Facebook is a lot like AOL, circa 1994
[ad_1] Never leave the comfort of your screen! When the Internet first began, AOL was synonymous with mail, contacts, messaging, and more. Just about everyone on the Internet was using AOL or their messenger, AIM, for a period of time. As with all things technology, however,...
30 July, 2016
A Step-by-Step Guide to Advertising on Instagram
[ad_1]With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns.
The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types.
30 July, 2016
Customer Data: The Solution to Lead Generation
[ad_1] More leads, please. In most companies, it’s an ongoing process to generate interested buyers to your product and services. We want qualified leads that move effortlessly throughout the sales cycle. But the problem lies in our preparation. Some of us just don’t have enough information about...
30 July, 2016
YouTube is horcruxing itself into niche apps – game changer or pointless?
[ad_1] Is this a sign of growth or a sign of decline? The huge abundance of content that made YouTube so successful in its startup days has also become its biggest challenge – how to get the right content to the right audience? By splitting its...
30 July, 2016
CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
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Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer.
But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start. Here are 6 CRO initiatives you can undertake today to help give your conversion rates—and inbound marketing performance—a boost.
29 July, 2016
