[ad_1] Businesses have been told for a long time that Instagram engagement is amazingly high and powerful.They hear that taking advantage of Instagram’s over 500 million monthly active users is a great way to gain customers and increase sales.The most obvious or surface-level sign of...

The growing importance of Video Content on Social Media...

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One morning, I opened the website of a company I worked for, and it was gone. Completely gone. There was nothing there but a profane salutation in Russian. The site had been built by employees in the IT department. They were no longer with the company. I called IT to see if we could restore the site. They didn’t even know where it was hosted.

[ad_1] Chatbots are the latest in a long line of tech trends to sweep through the marketing world. One use and it’s delightfully obvious why. Ranging from fun and whimsical to straight-up commercial, chatbots present interesting new potential for companies to reach and engage customers. Facebook messenger...

[ad_1] Videos are everything in social media marketing right now; there’s no denying that. Videos are getting more engagement, and they’re being prioritized over other content in Facebook’s Newsfeeds.Many sites have their own unique native video platforms, including Facebook, Twitter, Instagram, and Youtube.What this means...

[ad_1] Rethinking your worth We’re a society of objective numbers. Your doctor measures your health by numerical data. Banks give you a better interest rate based on your credit score, two more numbers that tell us about ourselves. A lot of people look at their income...