Have you ever seen something in the window of a shop that you just had to have -- and then bought it immediately?
In most cases, that's not how purchases are made. (And thank goodness, otherwise many of us marketers would be out of a job.)
[ad_1] Excellence in Excel? While I like to fancy myself as computer and technology proficient, I’ve never quite excelled with Excel. For whatever reason, I always managed to butt heads whenever attempting to operate the system. I’m sure many of you can relate to the sensitivity of...
What if you could make your marketing more relevant, more remarkable, and more relatable to your potential customers? Well, user-generated content can help you do all that. By facilitating interactions between your current and future customers, you can increase the authenticity of your marketing. Amplifying your customers’ experiences, beyond helping you retain your current customers, can also help you acquire more customers, too.
With that in mind, we’ve partnered with Yotpo to bring you The Guide to User-Generated Content: A Playbook for Ecommerce Marketers.
[ad_1] Prepping for your big pitch There’s an unfortunate reality about getting a startup off the ground: having a promising idea simply isn’t enough to get you funded. If you want to gather the capital necessary to get your business operational, you need to have a...
It's ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow their career.
If you're a marketer whose resume could use a little polish, don't worry. With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters.
[ad_1] Marketo, the lead nurturing platform, is one of the best tools for marketers to create long-term relationships with customers, from creating prospects to converting them into advocates. This “lead nurturing” is a proven tactic for moving prospects through a marketing funnel and improving customer...
[ad_1] Facebook has made a flurry of updates during the past month or so. Updates include… Blocking Ad Blockers Control the Ads You See News Feed Updates Redesigned Pages...
