Building badass leads on LinkedIn

[ad_1] Share Tweet Share Share Email You should already have one Any savvy business owner or entrepreneur knows that having a LinkedIn profile is critical, but how do you utilize your presence in such a manner as to make the connections that will benefit you most? Being more strategic about your biz The...

How to Live Stream Successfully: A Preparation Checklist for Marketers

7 Reasons Your Site Isn’t Ready for A/B Testing

[ad_1] You’ve invested a lot of time and effort into perfecting your website and you want to get the maximum return from that investment. To achieve that goal, you’ve studied dozens of blogs on conversion optimization techniques. You’ve poured over countless CRO case studies, and...

The “pink tax” has women paying way more than men for the same stuff

[ad_1] Share Tweet Share Share Email The ugly truth I know. It made me mad too when I read the headline from the Consumerist. Immediately I wondered: “How are stores changing the prices if a man walks in the door instead of a woman?” No. That’s not how women’s pocketbooks are getting...

Email Marketing for Schools [New Ebook]

Leaking Leads? Here’s How to Plug Your Analytics Gaps

[ad_1] Full funnel attribution is the dream. A pipe dream. In most cases. Because a majority of the time, you’re nowhere close. Campaigns are tagged. Sometimes. You track incoming calls. Like 5% of the time. You’ve got lead reports. Which go up-and-to-the-right at least. It ain’t your fault. Our tools...

MIT whips up device-connective temporary jewelry tattoos

[ad_1] Share Tweet Share Share Email It puts the technology on the skin While some consumers, inundated with an overabundance of gadgets, may be experiencing “wearables fatigue,” innovators are hard at work finding fresh ways to integrate apparel and technology. What can they do? Cindy Hsin-Liu Kao, a PhD student at MIT, has...