Just ten years ago, we founded HubSpot and set out to make the world more inbound.

That meant transforming the way we market and sell to be more human, helpful, and empathetic. Before long, people from all corners of the globe started adopting this new way of doing business. The concept of inbound became a movement all its own.

Inbound really is everywhere. It’s found where people are respected, whether by valuing their time, by solving for their needs first, or by not interrupting them with something they don’t need.