Though some advertisers swear against them, right column ads are still one of the fundamental tools in the Facebook advertiser’s arsenal.

Banner blindness may be a problem, but right column ads let you reach a much wider audience with the same amount of money. If you’re not happy with the performance of your Newsfeed or Audience Network ads, or are just curious about how right column ads might work for your business, then remember this—they are not dead.

Getting to the point fast and having an eye-catching visual, however, are even more important with a right column ad. You have to make the most of a small space, or your ad is going to get ignored.

No matter your product, use these examples as a guide to what works and what doesn’t as you design your Facebook (right column) ad campaign.

1. Amazon Echo

Amazon Echo, the smart-speaker system released from Amazon, catches your eye by combining a sleek picture of the product with social proof — an inspired review from tech blog Gizmodo. According to color psychology, the use of mainly black in the picture shows that the product is sophisticated and powerful while also providing a great contrast with the blue light.

2. American Express

Credit card company American Express partners with airline Delta to motivate people to click by offering the chance to earn 30,000 bonus miles among other perks. Your eye is drawn in by the big number, then the picture of a luxury gold card and traveler evoke the thought of vacation and possibility.

3. Creative Market

Creative Market, an online marketplace for community-generated design assets, knows that big discounts can make anyone look twice. By offering premium products almost for free, they attract a potentially committed audience rather than freeloaders who are only taking advantage of a good deal. To make this ad even more effective, they could make the site name more visible.

4. Digital Marketer

As a marketing blog, Digital Marketer knows how to draw in their audience. Rather than linking to their home page, they show an example of and offer a FREE download to a blog post template which provides a more immediate and obvious value. This emphasis on what they offer draws in and caters specifically toward their audience of bloggers.

5. Domo

Rather than telling, Domo shows you how many widely-used data sources it can integrate by displaying clear, recognizable brand logos. These bright colors provide a high contrast against the white background to catch the reader’s eye. The text emphasizes that using spreadsheets is “old news” and their product can move you away from the old way of slowly analyzing data to instead having instant insights. By presenting an example of the interface, you know to expect clear metrics and well-organized graphs when you use the product.

6. DoorDash

DoorDash, an on-demand restaurant delivery service, gives you a chance to experience just how quick and easy their delivery is by offering a substantial discount on your first order. With almost no cost on your end and the guarantee of food being delivered right to your door, you’re likely to give them a try. If that wasn’t enough, the picture of pizza might make your mouth water, and who can turn down cheap food when they’re hungry.

7. Eone Time

By using vignetting, or blurring everything around their product, Eone Time puts their modern wristwatch front and center. Once you see what they’re selling, key words like “revolutionizing” and “break […] boundaries” frame the watch as the newest invention in watch technology. Not one to miss out on the next big thing, you’re likely to click to see why this is such an innovation.

8. Flok

Customer loyalty and engagement platform Flok contrasts their digital punch card app against more traditional paper punch cards which are often hard to keep track of and easy to lose. The app is both fully customizable and conveniently located on the phone, making it easy to use for both businesses and customers. They wrap up with a call-to-action for their target audience to download the free app.

9. GrubMarket

Before you even read the text, GrubMarket presents you with an assortment of eye-catching colorful pictures paired with a discount offer to draw you in. Once you’re sufficiently hungry from all the pictures of food, they hit you with words like “local, “organic” and “support” to add a feel-good vibe to the ad. This fulfilling feeling of supporting your local farmers is invoked so that you will feel good whenever you use this online marketplace.

10. Henge Docks

Positive emotions are a powerful way to draw people in and Henge Docks begins with the phrase “Welcome home” to associate the comforting and warm feeling of home with their product. The clear picture of the docking station and use of the MacBook name and unmistakable font, all work to draw the eye of those already using Apple products. Already feeling the compelling emotions associated with home, you can’t deny giving your MacBook the home it deserves.

11. Heroku

Heroku, a cloud application platform, focuses its efforts by specifically targeting people who already use the applications it supports. Potential customers will recognize the logos of the displayed applications and be drawn in by the bright purple background, a color associated with creativity and imagination. Once there, the call-to-action to get started for free will seal the deal.

12. Hootsuite

Hootsuite immediately grabs your attention with their wide-eyed owl mascot. Once you are there wondering why this giant owl is sitting in front of a computer, they hook you with the offer for a 30-day free trial. You’re drawn in by the chance to see just how “powerful” their tool is without any cost on your end, while they count on the fact that you’ll have an Aha! moment within that first month.

13. Invisume

Searching for a job is never fun, and Invisume doesn’t need to ask to know that. Rather than asking whether you want help, they take the initiative to offer you the chance to be free of job searching, for free! An inspiring picture in the background makes you feel like Invisume can help you take on any challenge, and the well-placed call-to-action draws you to click and join now.

14. Muse Pages

Numbers in headlines provide the optimal balance of information and possibility, and Muse Pages does this by promising over 50 landing pages but leaving the creative potential up to you. By showing possible examples for your landing page running off the page in the background, you see both a concrete example of the interface you will be working with, but also that the possibilities are endless. A clear call-to-action would help cap off this inspiring ad.

15. Nonda

Releasing an ad around certain holidays or events is an effective way to associate your product with the positive emotions of the time. Nonda takes advantage of Black Friday here to offer a great deal, but only for 3 days. Limiting the time period of the offer adds a sense of urgency for the buyer to take advantage of this huge discount before it’s too late. A clear picture of the product and how it works further convinces the customer that now is the time to buy.

16. Pypestream

Pypestream gets right to the point with a call-to-action to business owners to join their free Beta. The picture features an example of the interface to show exactly what you’re signing up for and how easy it is to use. While it’s clear that you can save up to 50% on customer service costs, a more clear description of how exactly Pypestream does that would make the ad even more powerful.

17. SF Housing Now

SF Housing Now relies on invoking an emotional response to convince people to vote to pass Prop A. The picture of a mother and her child paired with a quote by someone working to help address the housing crisis creates the feeling that you can help give that mother and child a home by voting. A clever tagline and clear explanation of what exactly Prop A does leaves the reader with no question for why they should vote to pass Prop A.

18. LeadPages

Before anything else, your eye is drawn to this ad by the numbers 72. 72 hours only, to be specific. Now that you know you’re only a few days from missing out on a great deal, you’re very likely to read the rest of this LeadPages ad. While it isn’t entirely clear from this ad what LeadPages does, the sense of urgency and scarcity created by the time limit is a great way to generate clicks.

19. Curbside

Curbside catches your eye with contrasting colors that focus on the bright blue shopping bag you’re receiving presented by a smiling face. This positive emotion is associated with how easy their service makes your “Target run” which may otherwise be seen as a chore. By offering a discount off your first order, you’re pulled in to give them a try.

20. Sprint

Sprint relies on how recognizable their brand logo and color are to make their ad stand out. Once you’re there, the offer of a FREE tablet, an item that is usually expensive on its own, makes you feel like you’re getting a great deal. What really makes the ad effective, though, is the added sense of urgency that you have to order by a certain date, or you’re going to miss out on this incredible offer.

21. Udemy

Instead of putting their own name first, online education marketplace Udemy chose to put game development platform Unity in the forefront of this ad. It may be counter-intuitive, but it’s ultimately a far superior way to catch the attention of their target audience. People don’t want to go on Udemy for Udemy’s sake—they want to go on Udemy to learn something cool.

22. WalkMe

WalkMe catches people’s attention by asking a question in the picture. If you’ve ever had issues with user experience for your website or software, a struggle demonstrated in the relatable graphic; you’re definitely interested in finding a solution. With a promise that you can discover how to boost your user experience (within seconds!), WalkMe draws in customers.

23. Web Summit

Web Summit is offering a very enticing opportunity to a targeted audience—free travel to a coding conference in Portugal. But convincing users to take action can be difficult even when the possible reward is an exotic vacation, which is where Github comes in. By integrating with this fundamental hacker’s tool, Web Summit reduces the cognitive load and friction of actually signing up for the offer. You trust Github, you’re probably already logged into Github, so signing up for this offer can’t be that hard.

24. Webydo

Rather than just saying “build a website by dragging and dropping,” Webydo uses their actual product’s interface to explain their value. This mini-demo of an ad shows you exactly what you’ll get when you start using Webydo—an easy-to-use, intuitive editor for designing websites.

25. Apptentive

Apptentive doesn’t try to draw you in by telling you they can help increase your mobile app’s user engagement. It’s a far more powerful value proposition to deliver that for free, which is what they’re doing by giving away this report on the most important mobile marketing metrics. It’s easy to feel like you’re just giving your expertise away for free with an ad like this, but that’s exactly what you want to do if you want to generate leads and build trust with your potential customers.

What about you?

While you may look down on right column ads, an effective Facebook marketer sees no limits.

Right column ads can get you real results. No one should give up on them without giving them a fighting chance.

What do you think?